Matusiak Konstantin

The clips were produced according to the following pipeline. First, a product representative (project manager) defined the task and outlined the key objectives — including the feature to be highlighted, the target audience, and the core message the video needed to communicate.

Next, a storyboard was developed. This stage involved sketching out the narrative flow, planning scene transitions, and exploring different stylistic directions to ensure the final result would be both visually compelling and aligned with the product's brand identity.

Once the storyboard was approved, static layouts and design mockups were created. These assets were then imported into After Effects, where they were brought to life through motion design — including transitions, kinetic typography, and dynamic effects that enhance the storytelling.

For sequences requiring 3D animation, Cinema 4D was used in combination with Redshift as the rendering engine. This setup allowed for high-quality visuals, realistic lighting, and smooth integration of 3D elements into the overall composition.