BORK is a premium home appliance brand recognized for its signature aesthetic and meticulous attention to detail. The video was produced for the brand's campaign in collaboration with Stance — an international CGI and filmmaking studio, specializing in full-CG commercials, product films, title sequences, and VFX.
Client
/
Bork
Year
/
2025
Motion Design
Modeling
Product Animation
3D animation
OVERVIEW
OVERVIEW
Within the project, I worked on one of the key packshot scenes — a stylized window display featuring the BORK heraldic emblem, sand dunes inspired by a Japanese rock garden, a bonsai tree, the brand's signature orange ribbons, gift boxes, and BORK products: a robot vacuum, a coffee machine, and other devices carefully composed into the scene.
Within the project, I worked on one of the key packshot scenes — a stylized window display featuring the BORK heraldic emblem, sand dunes inspired by a Japanese rock garden, a bonsai tree, the brand's signature orange ribbons, gift boxes, and BORK products: a robot vacuum, a coffee machine, and other devices carefully composed into the scene.
The Brief
Build an atmospheric packshot scene that works as a standalone window-display shot while organically fitting into the overall rhythm of the commercial — with a premium product presentation and BORK's recognizable visual identity.
The Process
The scene was built and animated in Cinema 4D, with careful attention to composition, lighting, and the materials of sand, fabrics, and metallic elements. Production ran on tight deadlines, with an active creative search on the client's side — the visuals of the scenes evolved and were refined throughout the project, which required flexibility and quick iteration. Final renders were processed on render farms, and compositing, color grading, and final scene polishing were done in After Effects.
The Brief
Build an atmospheric packshot scene that works as a standalone window-display shot while organically fitting into the overall rhythm of the commercial — with a premium product presentation and BORK's recognizable visual identity.
The Process
The scene was built and animated in Cinema 4D, with careful attention to composition, lighting, and the materials of sand, fabrics, and metallic elements. Production ran on tight deadlines, with an active creative search on the client's side — the visuals of the scenes evolved and were refined throughout the project, which required flexibility and quick iteration. Final renders were processed on render farms, and compositing, color grading, and final scene polishing were done in After Effects.
The Brief
Build an atmospheric packshot scene that works as a standalone window-display shot while organically fitting into the overall rhythm of the commercial — with a premium product presentation and BORK's recognizable visual identity.
The Process
The scene was built and animated in Cinema 4D, with careful attention to composition, lighting, and the materials of sand, fabrics, and metallic elements. Production ran on tight deadlines, with an active creative search on the client's side — the visuals of the scenes evolved and were refined throughout the project, which required flexibility and quick iteration. Final renders were processed on render farms, and compositing, color grading, and final scene polishing were done in After Effects.
Working within the Stance team was a particularly valuable experience — a chance to collaborate alongside highly skilled specialists and grow significantly in production approach, scene organization, and the overall quality of the final image.
Working within the Stance team was a particularly valuable experience — a chance to collaborate alongside highly skilled specialists and grow significantly in production approach, scene organization, and the overall quality of the final image.
cg generalist: Konstantin Matusiak
studio: STANCE